There’s something opulent and glamorous about a casino. It’s a place where champagne glasses clink, people chat and mingle and where the lights promise a slice of heaven if you win your luck at the tables or slot machines. This isn’t just some clever marketing though, casinos have been carefully designed to ensure they are as appealing as possible. This is because the longer players stay and gamble the more profit they make.
The way casinos do this is through a series of methods that all play on our psychological weaknesses. From the bright lights and the sound of coins dropping (even though they stopped using real coins a long time ago) to scented smoke, casinos use every trick in the book to attract and keep customers. They also make sure that they have plenty of games from reputable software developers, like NetEnt and Amatic, to show that they’re a serious contender in the market.
Another big attraction is the atmosphere. While there are those who do not enjoy the gambling environment there is a huge proportion of people that do. They come to relax and socialise and there are even some who come to try and recoup the money they have lost from previous rounds. This is why casinos need to have a good mix of games that appeal to a wide range of audiences.
Casino is an excellent example of this, starring Robert De Niro and Joe Pesci in a story about organised crime in Las Vegas. It is much better filmed than the previous mob epic that Scorsese made, Goodfellas, and tells a far more rounded and compelling story about one man’s fall.