Stepping inside a twinkly casino with music and coins clinking, it’s hard to resist the urge to roll a dice or place a bet to see if lady luck is on your side. It’s a rush – even for those with no desire to win anything more than their ticket to the buffet.
But there’s more to a casino than gambling, and a successful business model requires understanding that. Casinos are not just about the gaming floor – they’re also about hotel rooms, restaurants, entertainment, events and group business. And it’s important to know what each of those things is worth to the customer in order to market them properly.
Casinos are a big money maker and the longer they can keep people gambling, the more they make. But people want to have a good time too, so casinos are designed with that in mind. It’s why casino marketing needs to go beyond demographic information and consider what makes your establishment unique – what features and amenities are most valuable to the customer.
For example, many casinos feature a high-tech “eye-in-the-sky” system that lets security monitor every table and window from a room filled with banks of security cameras. This allows security to spot suspicious behavior and prevent crimes. Casinos also reward their best players by giving them comps (free stuff) like hotel rooms, dinners, tickets to shows and even airline tickets. It’s a great way to attract new customers and keep current ones happy.